靠便宜是做不成事的
O2O这个行业实在是最接地气鼓鼓的一个互联网行业了,由于其他的互联网公司竞争都是网上骂架,实际讼事,基础仍是比拟斯文的pk,只有O2O你经常能听到搏斗的新闻,在地推的东西中还要配上棍棒、拳刺之类的兵器,以确保本身的易拉宝或者桌牌什么的不被别人扔失落。不外O2O也是将近垮台的范畴了,O2O不可的原因也很简略,贸易模式有题目啊。以自营为焦点加外卖和办事。你嗣魅这不就是肯德基送餐么?这实在就是肯德基送餐,只不外以前是德律风,此刻是微信。肯德基送餐的逻辑是什么?加七块钱送餐费啊年老,你见过肯德基说外卖还要补助20块钱么?所以大师一会儿发明,补助只要一停,用户接着就和逝世了一样,再也不消了。还没有什么O2O公司能看懂学清楚,他们只学会了一开端补助的逻辑,补助完了之后干嘛,就不知道了,认为用户只要下载了,就是我的用户,只要应用了,今后就会经常来。这就是互联网人的很是无邪地点。
由于大师做的实在都是通路商,换句话说就是办事渠道,但由于这个范畴毛利不是那么高,你非要搞成上门办事还又廉价又好,那是***的,办事职员也是人啊,拖着年夜箱子处处坐公交给你一分钱做指甲那就是惨无人性啊。换句话说,O2O要做的是贵,而不是廉价,屌丝你就该跑出往吃饭,上门送餐那是给利剑领的,至于上门美容,那是给利剑富美的,额外上门办事费还不克不及低,最少多给个几百,如许办事的人也有体面。就算是肯德基也知道要抓更愿意花钱的那群用户的。
所以,移动互联网时期最有价值的不是用户数,而是有钱人用户数。 http://mt.sohu.com/20151029/n424581627.shtml
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